Outkast

In September 2003, OutKast released a double album, Speakerboxxx/The Love Below. It is essentially two solo albums, one by each member, packaged as a single release under the OutKast banner; the two members also appear on each others' discs for a few songs apiece. Big Boi's Speakerboxxx is largely a funk and Dirty South blended party record; André 3000's The Love Below features only brief instances of hip hop, presenting instead elements found in funk, jazz, electronic music, and R&B.

The album is also OutKast's biggest commercial success yet, having debuted on the Billboard 200 albums chart at number-one and stayed there for several weeks. The album eventually sold over five million copies, and, as double-album sales count double for Recording Industry Association of America certification, the album was certified diamond for 10 million units shipped in December 2004. Its latest certification, in May 2006, reaches 11 million copies in shipping.

The first two singles from the album(s), which were released nearly simultaneously, were Big Boi's "The Way You Move" and André 3000's "Hey Ya!" The video for "Hey Ya!" is based on The Beatles' landmark appearance on The Ed Sullivan Show. The video's storyline has "The Love Below"—a fictional band with all members, through the use of special effects, played by André—performing in London. "Hey Ya" was the number one song on the very final weekend of American Top 40 with Casey Kasem. It was also number one a week later on the very first weekend of American Top 40 with Ryan Seacrest. The singles spent ten weeks at number one on the Hot 100 singles chart, with "Hey Ya!" spending nine weeks and "The Way You Move" briefly taking over in February 2004. These singles were seen as a breakthrough for the hip-hop industry, being among the first hip-hop songs to be widely played on adult contemporary radio stations.

OutKast's next official single was not released until the summer of 2004. "Roses", a track featuring both members from The Love Below half of the album, did not meet the level of success as either of its predecessors, but it became a modest-sized hit on urban radio and the American music video networks. The video for "Roses" is loosely based on the musical West Side Story. It featured sparring 1950s-style gangs, one representing Speakerboxxx, and one representing The Love Below, parodying the widespread arguing among critics and fans as to which half of the album was better. The final singles were André 3000's "Prototype", which was paired with a science fiction-themed video about alien visitors, and Speakerboxxx's "Ghetto Musick," which featured both members of OutKast and a sample from a song by Patti LaBelle, who also makes an appearance in the video.

Speakerboxxx/The Love Below won the Grammy Award for the 2004 Album of the Year, becoming only the second rap album to ever receive the honor (the first being The Miseducation of Lauryn Hill by Lauryn Hill in 1999). OutKast was one of the headlining acts at the show, and gave two performances: Big Boi performed "The Way You Move" during a medley with George Clinton & P-Funk and Robert Randolph and the Family Band, while André 3000 performed "Hey Ya!" as the show closed. In February 2004, André 3000's performance, which featured dancers moving wildly around a green teepee in war paint and feathered headdresses, was criticized by the Native American Cultural Center, who called for a boycott of OutKast, Arista Records, NARAS, and of CBS, the broadcaster of the awards show. CBS later apologized.

Between OutKast albums, Big Boi and André 3000 ventured into film projects. André co-starred in John Singleton's action film Four Brothers and also had a part in Be Cool, while Big Boi took a featured role in the T.I. movie ATL. Both members also began working on a joint film, Idlewild, directed by OutKast music video director Bryan Barber. Idlewild, a Prohibition-era musical film set to a blues-influenced hip-hop soundtrack, was released on August 25, 2006 by Universal Pictures. The Idlewild soundtrack was released August 22, 2006. Its lead single, "The Mighty 'O'", features both OutKast members, and was briefly played exclusively on local Atlanta radio stations before being issued as a single in May 2006. They released and shot the video for "Morris Brown" instead. A video for "Idlewild Blue (Don'tchu Worry About Me)" soon followed.

Future Projects

Aquemini Records folded in 2004, and Big Boi founded a new record label, Purple Ribbon Entertainment, to be distributed by Virgin Records. Among its first signees were Sleepy Brown, Bubba Sparxxx, and Killer Mike, Big Boi has released a group album/compilation, titled Big Boi Presents... The Purple Ribbon All-Stars - Got Purp? Vol. 2.

One album remains on the band's LaFace contract. It was originally planned as a ten-track release called 10 The Hard Way; shortly after Idlewild dropped, the duo confirmed the album is still in the works, though both have begun new projects without releasing any new information on the album. Due to both Big Boi and André's interest in separate projects such as movies, TV (André's Class of 3000) and solo albums, rumors of a split have turned up frequently in the media. André has recently denied those rumors in a phone interview with MTV News, stating that even though they do not feel like performing on stage together, OutKast is "still tight". In an August, 2006, interview with UK journalist Craig McLean, after emphasizing that they would not split, the pair looked beyond music and film careers, Big Boi suggesting he may consider running for the job of Mayor of Atlanta in the future.