Nas Endorses Fila Label

Rapper Nas has been offered a partnership deal with athletic apparel, Fila.

As reported on, the one year partnership deal was brokered after Nas was spotted shopping at Fila Manhattan, New York. Nas will agree to sport Fila clothing, promote the label and sideline his 80's athletic clothing collection. Fila will bankroll his publicity campaign and upcoming tour in a reciprocal offer as part of promoting his new untitled album due out on July 15th through Def Jam.

“My best friend Will and I loved Fila,” Nas tells Billboard. “It represented prestige and everything that was cool to us. When Will passed, we buried him in a black Fila sweat suit, so doing a deal with them has a lot of significance for me.”
Peep the cover of YRB magazine with Esco.

Posted on Tue, 08/07/2008 - 04:21