Mogul Diddy Makin Mo' Moves in Clothing

Diddy graces this months cover of L'uomo Vogue (the Italian version of Men's Vogue) as they continue their new found love affair with Black culture after the Black Issue for Vogue Italia broke records in magazine sales

[Jay-Z's L'uomo Vogue Spread]


While We're on Diddy's D -

Word on the street is that Sean “Diddy” Combs has conquered yet another piece of the fashion real estate to add to his ever-growing empire. The music mogul has purchased the popular urban clothing line ENYCE from Liz Claiborne Inc, according to reports.

"Enyce is a brand that I have always admired, and they have been a very important player in the young men's sportswear arena for over a decade. I am really excited to bring it into our portfolio of brands that already includes Sean John and Zac Posen,” Diddy said in a release. “Given our track record of success in marketing products such as Ciroc Vodka, Unforgivable by Sean John, and all of our television titles, I look forward to adding our expertise to an already hot fashion line. Our long-term plan is to grow the Enyce brand through innovative marketing, expansion of the menswear and boy's lines, and launching into new licensing categories.”

Combs, whose Sean John label recently celebrated it's 10 year anniversary at New York fashion week, if optimistic about the acquisition, despite the unsteady nature of the global financial system. “The current economic climate may be challenging, but we believe it is also an opportunity, and we are really excited to add Enyce to our lineup.”

Enyce was founded in the Spring of 1996 in New York City. The Brand was bought by Liz Claiborne, Inc. in February 2004 for $114 million.

No word yet on how much Diddy shelled out for the deal. Considering the climate and knowing Diddy, it was probably a deal.

Indeed, Claiborne CEO William McComb seems rather please to unload the denim-based "streetwear" line, which seems out of place amongst the pastel peddle pushers that the company's namesake line produces. The company also owns Kate Spade, Juicy Couture, and Lucky Brand.

"Enyce is a strong brand with a loyal customer following, however the unsettled economic environment and our commitment to properly resource and focus on other brands in our portfolio contributed to this decision," McComb said. "As a leading player in the young men's market, Sean Combs has the expertise and resources to help Enyce endure this difficult period and ultimately thrive. We are pleased that Sean Combs has decided to purchase the brand," he added.


Posted on Fri, 24/10/2008 - 09:00

Shawn Carter Smiles For Vogue

In celebration of Vogue Magazine's Italia Black Issue, they had British supermodel Naomi Campbell graces the pages. Following in L'Uomo Vogue (Vogue Man in Italian) Magazine, they invited hip-hop mogul Jay-Z or maybe alter-ego, Shawn Carter to front their fashion world.

Posted on Thu, 10/07/2008 - 08:55